Director, Digital Marketing - Hybrid, Greenwich, CT

Company: GXO Logistics
Location: Greenwich
Posted on: May 26, 2023

Job Description:

Logistics at full potential.At GXO, we're constantly looking for talented individuals at all levelswho can deliver the caliber of service our company requires. You know that a positive work environment creates happy employees, which boosts productivity and dedication. On our team, you'll have the support to excel at workand the resources to build a career you can be proud of.Logistics at full potential.
At GXO, we're constantly looking for talented individuals at all levels who can deliver the caliber of service our company requires. We know that a positive work environment creates happy employees, which boosts productivity and dedication. On our team, you'll have the support to excel at work and the resources to build a career you can be proud of.

The Director of Digital Marketing is a critical member of the GXO Communications team. We are looking for a creative, results-oriented Marketer who thrives in a fast-paced environment to develop and execute marketing programs to drive sales and brand equity for GXO.In this role, you will partner closely with internal business and sales leaders, the Communications team, as well as external agency partners to develop persuasive content and brand campaigns in support of business priorities with measurable results.

Pay, Benefits And More.
We are eager to attract the best, so we offer competitive compensation and a generous benefits package, including full health insurance (medical, dental and vision), 401(k), life insurance, disability and the opportunity to participate in a company incentive plan.
What you'll do on a typical day:

• Develop and execute integrated marketing campaigns in support of regional go-to-market, brand and growth objectives
• Lead the design and execution of the go-to-market marketing strategy in the U.S.
• Develop content marketing strategy and engaging content with persuasive storytelling across multiple formats and channels, including marketing campaigns, social media, website, email, video, case studies, etc.
• Deliver the vision and content strategy for GXO's website (gxo.com) to articulate GXO's value proposition to key audiences, including customers, prospects, investors and employees
• Identify and manage brand partnerships and media sponsorship opportunities
• Assess positioning relative to trends and competitors to identify white space opportunities for growth and differentiation
• Actively collaborate with Sales, Solutions, Operations teams and other functional leads to identify opportunities for growth, build selling stories, support planning and program execution
• Manage external media, content and agency relationships
• Align business teams on relevant programs and strategies
• Leverage data and analytics to uncover insights to inform strategy, content/campaign creation and optimization
• Summarize and communicate campaign impact, lessons learned and incorporate learning into future campaigns
• Act as internal subject matter expert and thought leader for all aspects of digital marketing to raise the level of strategic thinking and marketing creativity and ensure we are utilizing current techniques and tools to maximize the impact of our marketing efforts
  What you need to succeed at GXO:
  • Bachelor's degree or equivalent related work or military experience
  • 8-10 years of digital and marketing experience
  • B2B marketing experience
  • Campaign development experience across all marketing channels, with deep digital marketing expertise
  • Content marketing strategy and development expertise
  • Knowledge of website management, SEO and analytics tools
  • A positive 'can do' attitude, proactive and motivated, takes initiative
  • A passion for creative storytelling, including writing and developing engaging content
  • Integrated marketing experience, including media, sponsorships, print and event marketing
  • Email marketing experience
  • Experience with creative development, agency management and demand generation
    We engineer faster, smarter, leaner supply chains.
    GXO is a leading provider of cutting-edge supply chain solutions to the most successful companies in the world. We help our customers manage their goods most efficiently using our technology and services. Our greatest strength is our global team - energetic, innovative people of all experience levels and talents who make GXO a great place to work.
    
    We are proud to be an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran or other protected status.
    GXO adheres to CDC, OSHA and state and local requirements regarding COVID safety. All employees and visitors are expected to comply with GXO policies which are in place to safeguard our employees and customers.
    All applicants who receive a conditional offer of employment may be required to take and pass a pre-employment drug test.
    
    The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. Review GXO's candidate privacy statement here.GXO is a leading provider of cutting-edge supply chain solutions to the most successful companies in the world. We help our customers manage their goods most efficiently using our technology and services. Our greatest strength is our global team - energetic, innovative people of all experience levels and talents who make GXO a great place to work.We are proud to be an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran or other protected status.
    GXO adheres to CDC, OSHA and state and local requirements regarding COVID safety. All employees and visitors are expected to comply with GXO policies which are in place to safeguard our employees and customers.All applicants who receive a conditional offer of employment may be required to take and pass a pre-employment drug test.The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. Review GXO's candidate privacy statement

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