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Director of Marketing and Outreach, Eating Disorders

Company: Backcountry Wellness
Location: Greenwich
Posted on: November 15, 2020

Job Description:

Program Description: Backcountry Wellness is an eating disorder treatment program for adolescents and young adults based in Greenwich, CT. Our program was founded with the mission of bridging comprehensive recovery with the demands of real life. Our treatment philosophy embraces compassion and understanding, safety and nurturing, and a focus on family involvement to equip our patients with the tools to make lasting changes within their lives. Backcountry Wellness provides comprehensive treatment programming for children, adolescents and young adults with Anorexia Nervosa, Bulimia Nervosa, Binge Eating, Avoidant/Restrictive Food Intake Disorder, Disordered Eating, and Orthorexia. Job Summary: The Director of Marketing and Outreach is an integral part of the growing Backcountry Wellness team. They are responsible for establishing relationships within the local Fairfield County, Westchester County, and broader tri-state area to help expand awareness of our programming, our mission and our incredible clinical team. The The Director of Marketing and Outreach's goal is to help build the program's provider and referral base, spread public awareness of the program and to help educate the broader community about eating disorders. *Partial remote work is available* COVID-19: Backcountry Wellness has taken health and safety precautions to protect both our patients and our staff. As we continue to promote social distancing, we offer optional telehealth treatment with no physical interaction to all of our individual, group, meal support and outpatient programs. Essential Job Functions: Develop and maintain relationships with referral sources, including case managers, physicians, schools, institutions, and networking partners to promote the program Develop a marketing plan for the designated territory while maintaining organized marketing logs and records to track results Developing an annual community awareness and outreach plan Coordinating with the social media manager to post updates about the program Lead and participate in networking and marketing events, while creating an ongoing presence in healthcare community groups to develop and sustain strong and meaningful relationships Utilize the company's visual/branding assets to expand the reach of our program Pursue editorial placement in local and mainstream publications Presents in a professional manner, self-motivated, and detail-oriented, with excellent verbal and written communication skills and a passion for our company mission Cultivate strategic partnerships in the community and broader eating disorder space Other duties related to public relations, digital marketing, community outreach, professional partnerships, etc. Qualifications: At least 3-5 years of community outreach and marketing experience in a behavioral health or healthcare setting Proven track record in outward facing sales & outreach (therapeutic, clinical, or educational sales / outreach a plus). Bachelor's degree from a US accredited college or university Understanding of eating disorder / behavioral health dynamics in the Tri-State area Exceptional written and verbal communication skills Exceptional abilities in collaboration and relationship-building Proficient with Microsoft Word, Microsoft Excel, Google G-Suite Extremely detail-oriented, proactive, and self-sufficient Job Types: Full-time, Part-time Bonus/Commission: No

Keywords: Backcountry Wellness, Greenwich , Director of Marketing and Outreach, Eating Disorders, Executive , Greenwich, Connecticut

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