Manager, Website Marketing

Company: GXO Logistics
Location: Greenwich
Posted on: January 3, 2022

Job Description:

Logistics at full potential. At GXO, we're constantly looking for talented individuals at all levels who can deliver the caliber of service our company requires. You know that a positive work environment creates happy employees, which boosts productivity and dedication. On our team, you'll have the support to excel at work and the resources to build a career you can be proud of. The Manager, Website Marketing, is a core member of the Communications team. You will be responsible for driving GXO's global website strategy as a critical platform for our brand presence and invaluable resource to express company values, engage stakeholders and drive customer demand. Pay, benefits and more.We are eager to attract the best, so we offer competitive compensation and a generous benefits package, including full health insurance (medical, dental and vision), 401(k), life insurance, disability and more. What you'll do on a typical day:

• Create the vision and strategy for GXO.com to fully express what the company has to offer key audiences, including customers, investors and employees
• Manage all aspects of the website strategy and user experience, partnering closely with the Communications team and internal business partners to develop persuasive content experiences in support of business priorities
• Develop and manage engaging content that aligns with our brand strategy and addresses the needs and interests of our multiple stakeholders with effective storytelling across multiple formats, including video, case studies, campaign content and landing pages, blogs, etc.
• Partner with internal teams to ensure the website experience effectively conveys the value and services we offer while maximizing opportunities to drive conversion and customer lead generation
• Manage local language versions of the website with country teams
• Maximize visibility and traffic through ongoing search engine optimization and leadership of Search Engine Optimization (SEO) agency partner
• Design paid search strategy to drive high-quality traffic efficiently and effectively
• Analyze site engagement and proactively recommend enhancements to ensure exceptional customer journey experience, increased traffic, content engagement and conversion
• Analyze website metrics; clearly communicating data, insight and recommendations through ongoing reporting/KPI dashboards
• Partner with IT to ensure effective back-end technology, development, hosting, security and domain managementWhat you need to succeed at GXO:At a minimum, you'll need:
  • Bachelor's degree in Digital Marketing or related field, or equivalent related work or military experience
  • 5 years of digital marketing experience with responsibility for website management
  • Working knowledge of global website best practices, including but not limited to global compliance standards, features and functionality
  • Experience with website content management systems such as WordPress
  • Knowledge of SEO best practices, implementation and Search Engine Marketing (SEM)
  • Strong analytical and reporting skills with mastery of Google Analytics, Google Tag Manager, SEO dashboard, tracking and heatmapping toolsIt'd be great if you also have:
    • 7 years of digital marketing experience with responsibility for website management
    • Passion for creative storytelling and track record of developing compelling content
    • Self-starter who takes initiative
    • Demonstrated ability to work well with diverse global teams
      • Business-to-Business (B2B) experience
      • Graphic design and creative development experience We engineer faster, smarter, leaner supply chains. GXO is a leading provider of cutting-edge supply chain solutions to the most successful companies in the world. We help our customers manage their goods most efficiently using our technology and services. Our greatest strength is our global team - energetic, innovative people of all experience levels and talents who make GXO a great place to work. We are proud to be an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran or other protected status.
        GXO adheres to CDC, OSHA and state and local requirements regarding COVID safety. All employees and visitors are expected to comply with GXO policies which are in place to safeguard our employees and customers. All applicants who receive a conditional offer of employment may be required to take and pass a pre-employment drug test. The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. Review GXO's candidate privacy statement here.
        
        

Keywords: GXO Logistics, Greenwich , Manager, Website Marketing, Professions , Greenwich, Connecticut